SEARCH ENGINE OPTIMIZATION

Touching Up Growth with SEO

Add3’s expert SEO team grew qualified traffic to TouchUpDirect’s site resulting in increased OG traffic and revenue. They built a hyper-focused set of keywords to improve rank and increase indexation.

SEARCH ENGINE OPTIMIZATION

TouchUpDirect

Optimization Is Just the Basecoat

TouchUpDirect’s main goals were to increase open graph traffic, keyword rankings to ultimately boost revenue and total transactions. Add3 gave a fresh start to TouchUpDirect with an in-depth SEO strategy. By using content as a vehicle for keyword-focused and internal linking opportunities, they increased rank and attempted to gain position 0.

The team began with a technical site audit while optimizing existing content and creating new for launch. This allowed for a review of the competitive landscape to find keywords that fit and build new sections of the site that sit high in the navigational hierarchy. The ‘Explore TUD’ section is a result of this review, housing all new pages that explore head terms such as ‘basecoat’ and ‘paint pen’.

Additionally, the team launched a tracked keywords project. They collected the original set of keywords and built a hyper-focus on two of them. In the beginning, none of the terms ranked at the #1 spot and twelve landed on page one. By the end of the year, all key terms ranked on page one.

Add3’s SEO experts advanced TouchUpDirect with first page rankings and increased overall revenue for the brand.

 

Market-defining results

Within a year of working together, Add3 propelled TouchUpDirect’s qualified traffic by optimizing content and building a hyper-focused set of keywords resulting in increased revenue.
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Who we work with

Add3 is proud to work with a diverse set of clients from a variety of industries.

SEM

  • Search Engine Marketing

Obagi

Collaborative strategy for fueled growth and market expansion
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SkinTour

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SEM

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Magical Brands

Infused the brand with an Add to Cart strategy to boost ROAS
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Marcella Case Study

SEM, SMM

  • Search Engine Marketing, Social Media Marketing

Marcella NYC

Modernizing the brand with a new search and social approach
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SEO

  • Search Engine Optimization

TouchUpDirect

Optimizing with a hyper-focus to gain first-page rankings
Check it out

SEM, SMM, SEO, PRG

  • Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing

Magical Brands

Extracting maximum results with a full funnel approach
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SEO

  • Search Engine Optimization

Wahoo Fitness

Revolutionizing the training industry with UX and SEO
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SEM, SMM

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TomboyX

Add3 on growing an underwear brand with social and search
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SEM

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Rover

Driving app downloads and in-app KPIs with geotargeting
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SEM

  • Search Engine Marketing

Outdoor Research

Improved efficiency with campaign restructure and expansion
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SEO, SEM

  • Search Engine Marketing, Search Engine Optimization

Napster

Building unique strategies and stretching market dollars
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SEM

  • Search Engine Marketing

IT Cosmetics

Engaging New Beauty Lovers with Machine Learning
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SMM

  • Social Media Marketing

CeraVe

Doubling brand awareness using social media marketing
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SEM, SMM

  • Search Engine Marketing, Social Media Marketing

Global Video Streaming

Breaking through the competitive video streaming industry
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Delight Your Customers With
Evidence-driven Results.

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SEE WHAT WE CAN DO