Programmatic Advertising
We Combine
Automation with High-Touch Personalization
Programmatic is an automated process of buying and selling ad placements in an RTB environment, powered by data. This method gets your brand in front of the right people at the right time.
Programmatic Advertising Success
Context copy driving the proven number benefits that Blend has brought to its customers.
Context copy driving the proven number benefits that Blend has brought to its customers.
Context copy driving the proven number benefits that Blend has brought to its customers.
Context copy driving the proven number benefits that Blend has brought to its customers.
programmatic advertising
Where It Works
Display
- Standard Display ads
- Top of funnel-awareness drivers
Native
- Focus on in-feed content.
- Acts like Facebook ads, but outside of the walled garden environment
- Sharethrough, Triplelift
video
- Drive awareness to people who are watching videos on their desktop, mobile or CTV devices.
- Hulu, CBS, Vudu
AUDIO
- Awareness tactic that uses voice-only ads to reach people while they listen to their favorite music, podcasts, or radio stations.
- Spotify, iHeart, Soundcloud
What We Do
platforms
- The Trade Desk
- DV360
- StackAdapt
- Quantcast
- Simpli.fi
- El Toro
- Amazon DSP
We use a self-service approach so that transparency and full control is front and center. We’re sure you’ve heard “the right message to the right viewer on the right screen” before, and we do that too, but at Add3 we go beyond the basics. Our expert team recognizes each Demand-Side Platform (DSP) has a specific strength in the ecosystem and dives deep into data on a hyper-granular level. With that, we can precisely reach your target audience, combat ad waste, and deliver results.
How We Do It
1st Party
- CRM or Sales data
- Retargeting Data
3rd party
- Behavioral - Segments derived from companies such as Experian, Oracle, or Bluekai
- Demographic - Targeting audiences based off of Age/Gender data
- Geographic - Targeting based on location data
- Contextual - Targeting based on websites keywords or content
- Algorithmic - Machine learning/continuously optimized audience
Programmatic is highly complex and relies completely on algorithms and artificial intelligence, but to work effectively, it needs human touch. That’s where Add3 comes in. We are the humans (most of us are machines) that build advanced, customized campaigns for your brand and your marketing goals. We take a multi-platform approach to capture high-value customers. We utilize and test relevant targeting capabilities with both 1st and 3rd party data to create lookalike audiences that are more likely to convert on-site. Our data-obsessed team decodes information with real-time tracking to provide continual insights and make adjustments on the fly to optimize and improve the campaign. Programmatic allows us to work smarter with you.
SEM
- Search Engine Marketing
SEO
- Search Engine Optimization
SEM
- Search Engine Marketing
SEM, SMM
- Search Engine Marketing, Social Media Marketing
SEO
- Search Engine Optimization
SEM, SMM, SEO, PRG
- Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
SEO
- Search Engine Optimization
SEM, SMM
- Search Engine Marketing, Social Media Marketing
SEM
- Search Engine Marketing
SEM
- Search Engine Marketing
SEO, SEM
- Search Engine Marketing, Search Engine Optimization
SEM
- Search Engine Marketing
SMM
- Social Media Marketing
SEM, SMM
- Search Engine Marketing, Social Media Marketing
Who we work with
Add3 is proud to work with a diverse set of clients from a variety of industries.
