Search Engine Marketing

In order to achieve increased sales, we had to reach more potential clients and drive direct response. We improved ad visibility in search engines and made the most efficient use of the budget by growing their digital search within the branded space. We restructured, expanded, and grew brand campaigns focused on different brand keywords. We identified volumes of traffic that were previously untapped and jumped in with campaigns to capture that pre-qualified search traffic.

Lastly, we ran various tests on different platforms. We launched new accounts and campaigns on Amazon Sponsored Products and helped set up and build out re-marketing programs. While efficiently managing their budget for these pioneered projects, we built out the ads and ran the tests. Both tests were successful and showed the company its business potential on those platforms.

We were able to give Outdoor Research the tools to run their campaigns through various programs and understand the potential of each one for their company. This enabled them to make informed decisions on how they should set and allocate their budget, grow their digital marketing program, and finally the bottom line.