TikTok - Paid Social

Add3SHOP partnered with Juvia’s Place to drive brand awareness and engagement through a TikTok Spark Ads campaign. Our approach focused on creating a sense of exclusivity by promoting a 50% off all eyeshadow palettes sale, which was advertised solely on TikTok. By leveraging Spark Ads, we amplified influencer content that was posted organically on the same day, ensuring a seamless and authentic connection between creators and the brand. In addition, we ran paid ads through Juvia’s Place’s official social handle to further expand reach and maximize campaign impact.

This campaign ran for 12 days, allowing us to analyze real-time engagement and optimize performance based on audience interactions. One key takeaway was the power of timing and exclusivity – the combination of a time-sensitive offer and influencer-driven content significantly boosted conversions. Additionally, we found that Spark Ads not only increased engagement but also drove higher purchase intent compared to standard ad formats. This case study highlights how a strategic mix of influencer partnerships, platform-native ad tools, and exclusive promotions can create a strong brand moment and deliver measurable results.