Daniel and Kayley dive deep into 2024’s ins and outs of social media marketing.
Trend Talk – TikTok as a Search Engine:
- The buzz around TikTok as a search engine and its growing popularity.
- The trust factor in TikTok’s search, and the importance of adapting strategies to user behavior.
- TikTok’s recent addition of ads in search results and the potential for keyword bidding in the future.
Video Dominance:
- The era of video marketing, with Meta witnessing a shift from static to video content.
LinkedIn’s Long-Format Video Success:
- The surprising success of long-format videos on LinkedIn, noting the recent shift to a more professional tone on the platform.
Diversifying Platforms:
- Risks of relying solely on one social media platform, especially with changes in user behavior.
- The need to focus on the audience/community rather than blindly following trends.
Reddit – The Rising Star in Social Search:
- Reddit’s evolution as a prime real estate for advertisers, blending search functionality and authentic community engagement.
Introducing MegaThreads on Reddit:
- MegaThreads as a blog post-like feature, allowing in-depth engagement with audiences.
- The potential for brands to showcase products, trends, and gather customer reviews in MegaThreads.
