TikTok - Paid Social
Tapping Into & Growing New Offerings on TikTok
Delivering 30% of DTC Revenue With TikTok Spark Ads.
SOCIAL MARKETING
Anastasia Beverly Hills
Tapping Into & Growing New Offerings: Substantial Growth on TikTok’s GMV Max
Add3SHOP partnered with Anastasia Beverly Hills to maximize revenue and efficiency through GMV Max, TikTok Shop’s automated ad solution. Our goal was to optimize both organic and paid traffic, ensuring seamless integration between influencer content, affiliate videos, and brand-led campaigns. By utilizing all available creative assets and automating campaign settings, we created a data-driven, scalable strategy that consistently delivered results.
Over the course of the campaign, we scaled ad spend by 300%, leading to a 344% increase in TikTok Shop revenue. Notably, GMV Max outperformed traditional Video Shopping Ads (VSA), delivering a 7% higher ROAS. One key insight was the synergy between organic reach and paid amplification; GMV Max not only improved ad efficiency but also boosted organic visibility for both brand and affiliate content. This case study highlights how automation and strategic scaling can drive exponential growth in TikTok’s evolving e-commerce landscape.
Market-defining results
By leveraging GMV Max, we scaled spend efficiently, driving a 344% increase in TikTok Shop revenue and 7% higher ROAS.
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Who we work with
Add3 is proud to work with a diverse set of clients from a variety of industries.
SMM
- Social Media Marketing
SMM
- Social Media Marketing
SMM
- Social Media Marketing
SMM
- Social Media Marketing
SEO
- Search Engine Optimization
SEM
- Search Engine Marketing
SEM, SMM
- Search Engine Marketing, Social Media Marketing
SEO
- Search Engine Optimization
SEM, SMM, SEO, PRG
- Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
SEO
- Search Engine Optimization
SEM, SMM
- Search Engine Marketing, Social Media Marketing
SEM
- Search Engine Marketing
SEM
- Search Engine Marketing
SEO, SEM
- Search Engine Marketing, Search Engine Optimization